John Killoran to Present on Search Engine Optimization

Professor John Killoran (English Department) has been invited to present his research on search engine optimization at the November 9, 2011, Applying Research in Practice conference sponsored by the Society for Technical Communication. 
What does search engine optimization have to do with English? The way a web page is written significantly influences how it ranks in a web search. Befitting the conference's focus on digital media, the day-long conference will take place entirely online. 
Details about John's presentation, and the whole conference, are at

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